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Next Stop New York

BRIEF With new direct flights, New York is now only one stop away from Oslo. SOLUTION If Oslo won’t come to New York, New York will come to Olso. With help from spiderman, gospel choirs, american football players, mafia brothers and Times Square’s Naked Cowboy, we gave 40,000 unsuspecting commuters a living, breathing, beat-boxing taste of NYC. Results Awareness of the Oslo-New York route turned into real sales: Norwegian Airlines saw their best-ever results following the event. And with a 19% increase, Nordic-Transatlantic routes were the biggest contributory factor to those record sales.

Project Roles
Art Director, Creative Director, Designer
Company
M&C Saatchi
Skills
Art Direction, Creative Direction, Design, Post-Production, Producing
Media
Advertising, Murals, Posters
Project Industries
Travel/Tourism
Next Stop New York
Next Stop New York
Next Stop New York
Next Stop New York
Next Stop New York
Next Stop New York
Next Stop New York
Next Stop New York
Next Stop New York
Next Stop New York