The Sleeping Drunk Billboards
Japan is one of the hardest working countries in the world. So, at the end of the week, Japanese salary men and women let their hair down with very surprising consequences: Drunk Sleeping. On Friday nights you can find thousands of people sleeping on the streets. In Tokyo, this is considered normal behavior, so we decided to address the issue.
- Project Roles
- Copywriter, Creative Director
- Creative Direction
- Viral Films