We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
The Sleeping Drunk Billboards

Japan is one of the hardest working countries in the world. So, at the end of the week, Japanese salary men and women let their hair down with very surprising consequences: Drunk Sleeping. On Friday nights you can find thousands of people sleeping on the streets. In Tokyo, this is considered normal behavior, so we decided to address the issue.

Project Roles
Copywriter, Creative Director
Company
Ogilvy
Skills
Creative Direction
Media
Viral Films
The Sleeping Drunk Billboards