Purina

When my partner and I were asked to work on a pitch for kitty litter, we thought our career was coming to an end. Having no love for cats at the time, we thought cat people are still people. So we came up with a campaign that focused on the owners rather than the smelly challenges of their beloved pets. We won the account with pitch work that went straight to press. As a bonus, they gave us a dog food account without a review. That's turning shit into shinola.