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T-Mobile - Super Bowl Social

We penned #BALLOGIZE and lifted T-Mobile's 2016 Super Bowl spot into a Top 10 viral hit as one of the most shared ads of the Super Bowl, according to Ad Age. Capitalizing on comedian Steve Harvey's infamous Miss Universe mistake, we extended the cut and punched up the joke. Then we turned the T-Mobile Twitter feed over to Steve Harvey to give social media users advice on how to #BALLOGIZE for their worst mistakes. And in our game day finale, we obviously had Harvey mistakenly announce the wrong winner.

Project Roles
Copywriter, Creative Director
Company
MRY
Skills
Copywriting, Creative Direction, Filmmaking, Social
Media
Social Media Content, Social Media Copy
Project Industries
Technology
T-Mobile - Super Bowl Social
Collaborators