The Genius [EVIL.] Project — Personal Explore
A collaborative exploration for Cooley Savant's fourth solo album, The Genius [Evil.] Project. The project evolved over the course of three years transcending its initial foundation in music to include illustration, creative writing, sound design, photographic exploration, web design, and package design. It also included a full marketing campaign for its launch in March of 2015. The Genius [Evil.] Project and its imagery were heavily inspired by Fritz Lang's Metropolis and George Orwell's 1984. The current international movements to end police brutality and journalistic propaganda played a large part in forming its narrative.
- Project Roles
- Copywriter, Creative Director, Designer, Photographer
- Adobe Illustrator, Adobe Photoshop, Conceptual, Copywriting, Design, Music, Project Management, Adobe Premiere Pro
- Advertising, Branded Content
- Project Industries