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Revlon | CND Playland Collection

CND|Creative Play is an expressive, playful, spontaneous B2B & B2C brand targeted at Millennial women who love to express their individuality by wearing unique and bold nail polish color and nail art designs. The Playland video, digital and print campaign was conceptualized with all forms of media in mind, so we produced a very versatile asset library to launch the campaign and then go far beyond the launch timing. The unexpected hand gestures, and model expressions complement the playful tone of each new color name. Multi-Platform Campaign Included: Campaign Concepting, Design, Casting, Photo & Video Art Direction and Production, Digital and Social Assets, Video Advertising, Print Advertising, Website Assets and Social Media Content

Project Roles
Creative Director
Company
CND Creative Play
Skills
Adobe InDesign, Adobe Photoshop
Media
Commercials - Video, E-commerce Platforms, Large Format Photography (Digital), Photographs, Photography, Products - Digital
Project Industries
Beauty, Retail
Revlon | CND Playland Collection
Revlon | CND Playland Collection
Revlon | CND Playland Collection
Revlon | CND Playland Collection
Revlon | CND Playland Collection