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Curated. Coveted. WHBM Rebrand Launch

The Curated & Coveted campaign was developed to launch the rebrand of of White House Black Market. This campaign carved the path for the brand to begin to take a more editorial content approach to its marketing and social media. With fresh elevated photography, a new brand voice, vision, logo and a refocus on the beauty of black & white, the brand made a market impact and positive impression with a new more style savvy customer who previously had not considered the brand. Multi-Platform Campaign & Activations Included: Broadcast, Digital Banners and Video Advertising, Digital Platform Collaborative Media Buys, Advertorials, Website, Catalog, Direct Mail, Window and New Flagship Store Digital Video Signage, In-Store Signage, Social Media Content & Facebook Acquisition Campaign Multi-Platform Campaign & Activations Included: Broadcast, Digital Banners and Video Advertising, Digital Platform Collaborative Media Buys, Advertorials, Website, Catalog, Direct Mail, Window and New Flagship Store Digital Video Signage, In-Store Signage, Social Media Content & Facebook Acquisition Campaign

Project Roles
Creative Director
Company
White House Black Market
Skills
Adobe InDesign, Adobe Photoshop, Broadcast
Media
Commercials - Broadcast, Commercials - Video, Large Format Photography (Digital), Products - Digital, Social Media Content, Retail Designs, Photographs, Photography
Project Industries
Fashion, Retail
Curated. Coveted. WHBM Rebrand Launch
Curated. Coveted. WHBM Rebrand Launch
Curated. Coveted. WHBM Rebrand Launch
Curated. Coveted. WHBM Rebrand Launch
Curated. Coveted. WHBM Rebrand Launch
Curated. Coveted. WHBM Rebrand Launch
Curated. Coveted. WHBM Rebrand Launch
Curated. Coveted. WHBM Rebrand Launch
Curated. Coveted. WHBM Rebrand Launch