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Take 5 SXSW Swag Exchange

Take 5 candy bar was on a mission to remix experiences for millennials. So we created a space at SXSW where you could exchange any branded freebie from any other brand for something you really wanted. The Take 5 Swag Exchange became a must-do thing that year and Take 5 was the most talked about non-tech brand of SXSW.

Project Roles
Creative Director
Creative Direction, Experiential, Social
Environmental Design, Events, Social Media Content
Project Industries
Packaged Goods
Take 5 SXSW Swag Exchange