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Vaseline Global Campaign

Vaseline wanted to own the power of skin healing but the challenge was representing that power. We communicated that benefit by building a stylized harsh blue world that was softened and healed when Vaseline is applied. By creating a distinctive new look where the body and skin could always glow, the global rebranding effort was successfully & consistently executed on Print, OOH, TV and digital.

Project Roles
Art Director, Designer
Bartle Bogle Hegarty
Art Direction, Design
Advertising, Commercials - Video
Project Industries
Vaseline Global Campaign
Vaseline Global Campaign