Vaseline Global Campaign
Vaseline wanted to own the power of skin healing but the challenge was representing that power. We communicated that benefit by building a stylized harsh blue world that was softened and healed when Vaseline is applied.
By creating a distinctive new look where the body and skin could always glow, the global rebranding effort was successfully & consistently executed on Print, OOH, TV and digital.
- Project Roles
- Art Director, Designer
- Bartle Bogle Hegarty
- Art Direction, Design
- Advertising, Commercials - Video
- Project Industries