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Nest: Thoughtful Things

Nest was changing the way people saw their home products by reinventing unloved products into simple, beautiful, and smart things. Products you might find in almost every home, and see everyday were ugly and an afterthought. To showcase the beauty of the industrial design and to make the products feel more human and relatable, a poster series anchored around "thoughtful things" was used to promote the Nest Learning Thermostat and the Nest Protect Smoke Alarm. The idea extended into a brand activation for Earth Day.

Project Roles
Art Director, Designer
Company
Nest
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design
Media
Advertising
Project Industries
Technology
Nest: Thoughtful Things
Nest: Thoughtful Things
Nest: Thoughtful Things
Nest: Thoughtful Things
Nest: Thoughtful Things
Nest: Thoughtful Things
Nest: Thoughtful Things
Nest: Thoughtful Things