Seagate Living Logo
A rebrand for Seagate that not only included a logo but a unique brand idea founded on the ground that Seagate is creating space for the human experience. Data is not just zeros and ones but a living ecosystem of our memories and human achievements.
The Living Logo was introduced in order to demonstrate firsthand, the belief that data is alive and ever-changing to reinvigorate the brand with their 50,000 employees and customers. As lead designer, I lead and collaborated with a multidisciplinary team to bring the idea to life. A brand process was invented where the logo is formed by collecting real-time data and content pulled from open APIs of some of the world's leading brands whose platforms are enabled by Seagate's storage solutions. A patent was issued for the idea.
- Project Roles
- Art Director, Creative Director, Designer
- 2D, Adobe Illustrator, Adobe Photoshop, After Effects, Art Direction, Design
- Logos, Brand Identity, Interactive Installations, Interactive Videos
- Project Industries