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Seagate Living Logo

A rebrand for Seagate that not only included a logo but a unique brand idea founded on the ground that Seagate is creating space for the human experience. Data is not just zeros and ones but a living ecosystem of our memories and human achievements. The Living Logo was introduced in order to demonstrate firsthand, the belief that data is alive and ever-changing to reinvigorate the brand with their 50,000 employees and customers. As lead designer, I lead and collaborated with a multidisciplinary team to bring the idea to life. A brand process was invented where the logo is formed by collecting real-time data and content pulled from open APIs of some of the world's leading brands whose platforms are enabled by Seagate's storage solutions. A patent was issued for the idea.

Project Roles
Art Director, Creative Director, Designer
2D, Adobe Illustrator, Adobe Photoshop, After Effects, Art Direction, Design
Logos, Brand Identity, Interactive Installations, Interactive Videos
Project Industries
Seagate Living Logo
Seagate Living Logo
Seagate Living Logo
Seagate Living Logo