WWE - Responsive Website
WWE.com’s last update occurred five years prior. The site gave no consideration to advertising, monetization, or subscriptions. In redesigning WWE.com with subscribers in mind, we sought to drive more video and content consumption, increase social sharing and monetization opportunities, and convert fans into Network subscribers. We instantly recognized that the heart of WWE’s business is content—exciting, engaging, inspiring content. As the system is structured, premium content is hidden behind a wall called “Network.” If a fan does not subscribe to the Network, they have to Pay-Per-View. We realized that the new .com experience should centralize all free content existing around the Network—the highlights, tension, storylines, interviews—in order to path people to subscriber-only content available on the Network. Implementing a clear acquisition strategy to engage people on WWE.com, we gave fans a reason to deepen their relationship with the WWE brand with a Network subscription.
- Project Roles
- Art Director, Designer, UX/IA Designer
- Creative Direction, Design, Management of Teams 1-10
- Project Industries