Google: All Together Now
Business is complicated. And there's usually no reason for large companies to switch the software they use. But with Google suite of apps (Gmail, Hangouts, Calendar, Drive, Docs, etc.) it's easier to work together and be more productive.
What's the best way to get our message to always-busy, bullshit-resistant CEOs who make such big decisions? With child-like illustrations, of course.
We made an entire campaign using simple drawings to illustrate how Google's apps make work better and more collaborative. I also write some poetry about the office, which was more fun than it sounds.
The apps are all about collaboration, so we worked with nine different illustrators. We turned their work into films, social posts, print and OOH, taking over airports, YouTube and elevators and making sure that CEOs couldn't escape it.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Advertising, Commercials - Video, Products - Digital