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The Boston Lobster Launch 2
Pheidippides was the man who made that epic run through Greece, creating the phenomenon of the marathon, hence the collection name. When Brooks began releasing a limited edition shoe for specific marathons where we were charged with coming up with a concept and a creative guide.
While there were many, The Boston Launch 2: Lobster, was my favorite.
This city, shoe, and marathon are in a class of its own. They are truly like no other.
- Project Roles
- Copywriter
- Company
- Brooks Running Company
- Skills
- Copywriting, Conceptual, Print, E-Commerce, Experiential
- Media
- Apparel, Packaging, Posters, Shoe Designs, Billboards, Brand Guidelines, Brand Identity, Social Media Copy
- Project Industries
- Advertising, Fashion, Sports, Lifestyle
