#ifiwon

When you ask people what they'd do if they won the lottery, their answers are fairly unimaginative: mansion, boat, and student loans. As a different take on Lottery, we created the Department of Imagination, a state department whose role is to help Washintonian's expand their minds when it comes to winning.

Messages from The Department of Imagination began to go out all over the state, increasing Washintonian's brainpower.

Since we re-branded and launched this campaign in 2011, it continues to run strong with Cole & Weber in Washington State.

My participation included concepting the new campaign, script writing, editing, creating social media and outdoor campaigns, casting and editing.

http://www.jessicaurgo.com/Department-of-Imagination

http://www.jessicaurgo.com/ifiwon

Awards:
+ Silver Addy Non-Traditional Advertising
+ Silver Addy Sales Promotion