Kidifornia

California is now Kidifornia—where kids rule vacation!

California is “the ultimate family playground.” With theme parks aplenty, plus state and national parks, beaches, zoos, aquariums and more, it's almost like the whole state was made for kids (and it brings out the playful side of parents too!) All of these awesome options make California one of the most kid-friendly places in the world, so we're changing the name from California to Kidifornia—where kids rule.

The first TVC became the highest testing spot by Visit California. We shot it, along with Living the Dream, over 19 days and 22 locations.

Two years later, we were asked to create a second TVC, which won a Gold Addy.

For this project, I worked with my creative director to create a family friendly campaign. I concepted and wrote the script, casted, scouted, worked with the director on set, helped edit, and created social media campaigns.

http://www.visitcalifornia.com/california-family