CHEVY SILVERADO - The Road Home

This film is structured a little more like a traditional commercial, but still tells a compelling story with natural product integration. It's the story of a man searching a lost dog. There's no hard sell, no list of product features, no inauthentic hyperbolic "best in it's class" voice over, just heart. And that's what makes it worth watching.

If you've ever loved a pet, this film will put a lump in your throat. All the classic story elements are present: character, want, obstacle. Rather than being the focus of the story, his truck is the tool that lets him overcome the obstacles that keep him from achieving his goals. He is the focus of the story. He is the brand.