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Identity Development for Facing Addiction

I couldn't be more proud to be a part of something that will no doubt be transformational. This organization really wanted to convey that their mission was to "rebrand addiction" in order to create a more understanding and empathetic society in how addicts are treated. Addiction is a public health crisis and Facing Addiction is the light leading the way to help implement new policies. At the start of this ID development, I did a lot of research into what could evoke empathy and really instill a memorable and provoking ID. I kept coming back to human interaction and how in order to overcome this battle, one needs the support of others. The ID was treated in a myriad of ways from an amazing march and event in Washington DC to corporate touchpoints.

Project Roles
Creative Director
Company
Facing Addiction
Skills
Adobe Illustrator, Adobe InDesign, Art Direction, Celebrity, Traditional / Hand-drawn
Media
Brand Guidelines, Branded Content, Events, Logos
Project Industries
Non-Profit
Identity Development for Facing Addiction
Identity Development for Facing Addiction
Identity Development for Facing Addiction
Identity Development for Facing Addiction
Identity Development for Facing Addiction
Identity Development for Facing Addiction
Identity Development for Facing Addiction
Identity Development for Facing Addiction
Identity Development for Facing Addiction
Identity Development for Facing Addiction