Identity Development for Facing Addiction
I couldn't be more proud to be a part of something that will no doubt be transformational.
This organization really wanted to convey that their mission was to "rebrand addiction" in order to create a more understanding and empathetic society in how addicts are treated. Addiction is a public health crisis and Facing Addiction is the light leading the way to help implement new policies.
At the start of this ID development, I did a lot of research into what could evoke empathy and really instill a memorable and provoking ID. I kept coming back to human interaction and how in order to overcome this battle, one needs the support of others.
The ID was treated in a myriad of ways from an amazing march and event in Washington DC to corporate touchpoints.
- Project Roles
- Creative Director
- Facing Addiction
- Adobe Illustrator, Adobe InDesign, Art Direction, Celebrity, Traditional / Hand-drawn
- Brand Guidelines, Branded Content, Events, Logos
- Project Industries