Samsung x World Cup

For the launch of Samsung's new Galaxy Note 2 and Galaxy Gear smart watch, my team and I created a multi-stage digital and out-of-home experience that brought together the world's greatest soccer players in an epic battle for Earth. We were tasked with devising a campaign strategy that would not only generate massive awareness, but do so with nearly zero paid media. The campaign ran for almost a year and built up to the ultimate showdown which coincided with the 2014 World Cup in Brazil.