Step Up to the Plate is an integrated campaign that tapped artists to bring to life the incredible stories of Meals on Wheels recipients. Over a meal, the artists collected stories from each senior to create a set of plates celebrating the moments they shared. The plates were then produced and sold on Uber.com with all profits going to Meals on Wheels. Ultimately, we were proud to not only spread Meals on Wheels’ mission, but to create an entirely new way to raise funds for one of the country’s most worthy causes. When it was all said and done, the campaign performed incredibly well and even earned us a shortlist at Cannes.