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Steph Curry

After helping build what would become air.jordan.com, I was approached to work with Steph Curry over two years to help him build his brand in the world’s largest basketball market: China. During this time, I not only worked with him to create a first of its kind content platform on Asia’s most popular messaging app, but I crafted a number of content partnerships between Steph and brands looking to collaborate with him. This not only led to a ton of great content but gave me an entirely new take on making a brand speak to a global audience.

Project Roles
Creative Director
Creative Direction, Digital, Filmmaking, Wrangling - Celebrities, Art Direction
Social Media Content, Brand Films, Photography, Short Films, Viral Films, Web Apps, Websites
Project Industries
Sports, Technology, Entertainment
Steph Curry