Steph Curry

After helping build what would become air.jordan.com, I was approached to work with Steph Curry over two years to help him build his brand in the world’s largest basketball market: China. During this time, I not only worked with him to create a first of its kind content platform on Asia’s most popular messaging app, but I crafted a number of content partnerships between Steph and brands looking to collaborate with him. This not only led to a ton of great content but gave me an entirely new take on making a brand speak to a global audience.