Grubhub Rebrand

I helped visualize a rebranded Grubhub with Wolff Olins. The rebrand touched every aspect of Grubhub’s brand experience from marketing to sales to product. My role was visualizing how the new brand identity could reshape the digital product offering. As the vision was defined and a visual identity started taking shape, I designed a series of user flows to demonstrate how a reimagined Grubhub product could evolve to help bring people closer to the food they love. site.