Uber Turns 5
Uber's 5-year anniversary celebrated the riders, drivers, and employees who made this milestone possible. The campaign reached all audiences through various touchpoints: employee swag, an event for drivers and press, a gift for the executives, a week of daily stunts in San Francisco, and global emails to riders and drivers. The parallel lines of the campaign mark signifies the journey Uber commemorated, evokes a sense of movement reminiscent of the product experience, and suggests the path to the future. This project was executed on a 4-week timeline.
Winner, Communication Arts Typography Annual 6
- Project Roles
- Art Direction, Design
- Illustrations, Visual Designs