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Uber Turns 5

Uber's 5-year anniversary celebrated the riders, drivers, and employees who made this milestone possible. The campaign reached all audiences through various touchpoints: employee swag, an event for drivers and press, a gift for the executives, a week of daily stunts in San Francisco, and global emails to riders and drivers. The parallel lines of the campaign mark signifies the journey Uber commemorated, evokes a sense of movement reminiscent of the product experience, and suggests the path to the future. This project was executed on a 4-week timeline. Winner, Communication Arts Typography Annual 6

Project Roles
Designer
Company
Uber
Skills
Art Direction, Design
Media
Illustrations, Visual Designs
Uber Turns 5
Uber Turns 5
Uber Turns 5
Uber Turns 5
Uber Turns 5
Uber Turns 5
Uber Turns 5