Midnight Rebel Coffee
Packaging design for Midnight Rebel Coffee, a specialty coffee roaster whose brand values are social change, equality, and transparency. Midnight Rebel's identity, story, and brand values are derived from the story of the American colonists' overthrowing British tea into the Boston Harbor on a cold midnight evening, resulting in the Revolutionary War. The full story is found on the back of the packaging.
Branding/Identity, Packaging, Student Work
- Project Roles
- Adobe Illustrator, Design Pattern Research, Adobe InDesign
- Project Industries
- Packaged Goods