AT&T AdWorks Media Lab

AT&T's multi-touch display and content management system designed and created by The MIll NY's Digital team, using the Cinder creative coding network.

Following the success of Mill Touch, AT&T approached us to help them envision a space where they could showcase their data intelligence to engage CMOs and media executives looking to efficiently target audiences. In an aggressive three month timeline, we helped transform what were previously tedious powerpoint presentations into a multi-room, multi-display interactive experience that presented AT&T’s various data insights in a meaningful way.The Lab’s main theater holds a 3×5 array of 46″ flat screen TVs, powered by a custom presentation tool we designed and developed to enable the client to create presentations on the fly, all of which is controllable from an iPad. In the hallway leading up to the lab, we designed and developed a multitouch data wall comprised of six 42″ flat screen TVs, propped up behind one-way mirrored glass.