Ho-Ho-Holiday Archetypes

I know, I know. A holiday card, right? But bear with me, this was a lot of fun. At Story, Jung's character archetypes were a big deal, and we often discussed them with our clients to discover a brand's identity. We decided to expand on that for our holiday card in 2015. We only had nine days to ideate, write, and design this card (since, apparently, Christmas snuck up on us that year), but I love the end result, a personality quiz that sorted you into 12 distinct "holiday archetypes," complete with corresponding copy and chalk art animations, my favorites of which are included below. The rest are up on Story's holiday site, or on my personal website.