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The North Face | Seek no Shelter

Rain, possibly the most unpopular element. This is a campaign that asked people to reconsider. To launch The North Face’s new rain jacket Apex Flex, we partnered with Spotify to create the first weather triggered song release — a track you could only listen to when it rained.

Project Roles
Copywriter
Company
Sid Lee
Skills
Copywriting, Creative Direction, Music, Technology
Media
Interactive Installations
Project Industries
Lifestyle
The North Face | Seek no Shelter