The North Face | Seek no Shelter
Rain, possibly the most unpopular element. This is a campaign that asked people to reconsider.
To launch The North Face’s new rain jacket Apex Flex, we partnered with Spotify to create the first weather triggered song release — a track you could only listen to when it rained.
- Project Roles
- Sid Lee
- Copywriting, Creative Direction, Music, Technology
- Interactive Installations
- Project Industries