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The Fear Factory

To help promote the theatrical release of the 1982 classic remake, Poltergeist. We put together a real-time campaign inspired by the film's premise that "the Poltergeist already knows its victims' deepest fears, and is very willing to use that against them." This social campaign created personalized videos designed to scare people in real-time: custom tailored with their worst fears.

Project Roles
Art Director
Company
20th Century Fox
Skills
Art Direction, Design
Media
Interactive Videos, Social Media Content
Project Industries
Entertainment, Advertising
The Fear Factory