The House of Ole Smoky
The goal for this video series was to help create awareness for a product and its unique category. We had to educate people how moonshine can be consumed, shake its throat-burning, backwoods stigma, and tell the stories of the jar-equipped instigators that carry our shine. I was involved from concept to final production, guiding the creative on-set and on the cutting room floor.
- Project Roles
- Art Director
- Art Direction, Creative Direction, Design
- Commercials - Video, Social Media Content
- Project Industries
- Wine/Spirits, Advertising