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The House of Ole Smoky

The goal for this video series was to help create awareness for a product and its unique category. We had to educate people how moonshine can be consumed, shake its throat-burning, backwoods stigma, and tell the stories of the jar-equipped instigators that carry our shine. I was involved from concept to final production, guiding the creative on-set and on the cutting room floor.

Project Roles
Art Director
Company
Vaynermedia
Skills
Art Direction, Creative Direction, Design
Media
Commercials - Video, Social Media Content
Project Industries
Wine/Spirits, Advertising
Collaborators