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Special Olympics Play Unified

Special Olympics launched a new effort to have people with and without intellectual disabilities take the same field of play as each other. We helped launch the efforts with recreated sports speeches that take on a whole new meaning when put in the context of a great cause of Special Olympics. ​ The cast of these films are not actors, but rather actual athletes already participating in the Play Unified leagues. ​ We also created a hub for all athletes to go and post, chat and brag about their experiences.

Project Roles
Art Director, Copywriter, Creative Director
Company
Y&R
Skills
Art Direction, Cinematography, Commercial, Content, Copywriting, Digital, Social, Storyboarding
Media
Advertising, Brand Films, Branded Content, Commercials - Video, Social Media Content
Project Industries
Non-Profit
Special Olympics Play Unified
Special Olympics Play Unified
Special Olympics Play Unified