MAKE THE FUTURE
SITE, APP & DIGITAL INTERACTIONS FOR MAKE THE FUTURE LONDON
Lead Art Direction, Conception, Design.
Client : Shell
Agency : Imagination London
Make the Future London is an evolution of the Shell Eco-Marathon. WIth 6 different zones that include an Ideas Incubator, a Make zone and a focus on Future Energy and Mobility, Make the Future has a fresh festival vibe and branding for a younger generation of innovators and engineers.
Our task was to create a simple responsive site that reflected the fresh take, focussed on mobile first, and used Maker Pass in place of RFID / Apple Wallet for ticketing. We took reference from British festival and music sites and created a bright, vibrant scrolling / expanding site that covered the 6 zones, calendar, registration, ticketing and digital souvenirs.
- Project Roles
- Art Director, Designer, Game Designer
- Adobe Illustrator, Adobe Photoshop, Art Direction, Assisting, Design, Digital Tech, Management of Teams 1-10, Mixed Media, Storyboarding, Wrangling - Creatives
- 3D Animations, 3D Illustrations, Interactive Installations, Interactive Videos, Projection Mapping
- Project Industries
- Advertising, Automotive, Education