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Hsiao Restaurant Group

Identity for Michael Hsiao, New York City restauranteur and owner of Hsiao Restaurant Group. A new monogram was developed in the form of playful red dragon. Leaping into the air and forming the letter H, the dragon expressed the joy and vibrancy of Mr. Hsiao’s proud Chinese heritage. Deliverables: logo, stationery, promotional items.

Project Roles
Art Director, Creative Director, Designer
Company
Hsiao Restaurant Group
Skills
Creative Direction, Design
Media
Logos
Project Industries
Lifestyle, Restaurant
Hsiao Restaurant Group
Hsiao Restaurant Group
Hsiao Restaurant Group
Hsiao Restaurant Group
Hsiao Restaurant Group
Hsiao Restaurant Group
Hsiao Restaurant Group
Hsiao Restaurant Group