Abbott brand program
A bold visual identity system was developed for Abbott, a global pharmaceutical and healthcare product company. The new identity was applied across all communications, including digital, print, advertising, and events. Deliverables: visual identity system, digital design, employee engagement, event branding, print, brand guidelines. Developed at Prophet.
- Project Roles
- Creative Director, Designer
- Abbott Laboratories
- Creative Direction, Design, Brand Strategy
- Advertising, Architecture, Brand Films, Brand Guidelines, Events, Infographics, Logos, Visual Designs
- Project Industries