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Abbott brand program

A bold visual identity system was developed for Abbott, a global pharmaceutical and healthcare product company. The new identity was applied across all communications, including digital, print, advertising, and events. Deliverables: visual identity system, digital design, employee engagement, event branding, print, brand guidelines. Developed at Prophet.

Project Roles
Creative Director, Designer
Company
Abbott Laboratories
Skills
Creative Direction, Design, Brand Strategy
Media
Advertising, Architecture, Brand Films, Brand Guidelines, Events, Infographics, Logos, Visual Designs
Project Industries
Health/Pharma
Abbott brand program
Abbott brand program
Abbott brand program
Abbott brand program
Abbott brand program
Abbott brand program
Abbott brand program
Abbott brand program
Abbott brand program
Abbott brand program
Abbott brand program
Abbott brand program
Collaborators