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Halloween - Nestlé Pure Life

To celebrate the return of Nestlé Pure Life's ever-popular Halloween bottles, we created the concept for "Instant Halloween: Just Add Water." The concept centers on two insights: that those perfect DIY Pinterest moms are intimidating, and, on the other hand, our seasonal water bottles provide Halloween fun that’s accessible to anyone. Moral of the story: you don't have to go to extreme lengths to make Halloween fun for your kids.

Project Roles
Art Director
Art Direction, Conceptual, Design
Social Media Content
Project Industries
Advertising, Packaged Goods