Old Navy: Interactive TV Commercials - Shazam Integration
As part of an integrated campaign, we made prompted viewers to Shazam the interactive spots, which led the user to the products where they could shop the clothes they saw in the commercials. As a result, our spots were the most tagged on Shazam and stayed in the top 10 for over a month.
- Project Roles
- Executive Producer, Interactive Producer
- Old Navy
- Broadcast, Commercial, Digital, Digital Tech, E-Commerce, Entertainment, Fashion, Integrated, Interaction, Interactive, Mobile, Music, Producing, Retail, Technology
- App Design, Mobile Apps