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Alamo Rent-A-Car

Alamo Rent-a-Car was getting lost in the travel brand mix on social media so we created a campaign using family-friendly humor and storytelling help them stand out. Introducing Leilani & Dash: Two dashboard figurines that inspire travel while connecting with our target in a more memorable and engaging way. The campaign consisted of two videos and a dedicated Pinterest board full of animated gifs. Overall it garnered over 6 million impressions and more than 3 million video views on Facebook but more importantly, it marked a huge step in the right direction for our client. My partner and I created the concept and I was personally responsible for the overall design and art direction. I also learned After Effects so that I was able to personally execute all the gifs for the Pinterest board.

Project Roles
Art Director
Company
360i
Skills
Art Direction, Design, After Effects, Compositing, Conceptual, Adobe Photoshop
Media
Social Media Content
Project Industries
Advertising, Travel/Tourism
Alamo Rent-A-Car
Alamo Rent-A-Car
Alamo Rent-A-Car
Alamo Rent-A-Car
Alamo Rent-A-Car
Alamo Rent-A-Car
Alamo Rent-A-Car