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Tequila 512

Scott Willis went to Jalisco in search of the perfect anytime tequila. He returned to Austin with Tequila 512. In close collaboration with Scott we set out to capture the spirit of Mexico and the attitude of Austin. The label artwork pays homage to the hand-painted signs on the walls in the town of Tequila, Mexico and a volcano erupting an agave plant nods to the local volcanic spring water used to make the tequila. To launch the new branding, we crafted a limited set of 512 boxes of tequila and sent them to influencers around Austin. Credits: Art Direction: Marty Butler, Adam Butler Design & Design Direction: Jacob Carter Copywriters: Erik Enberg, Jeremy Spencer Work completed at The Butler Bros in Austin, TX

Project Roles
Designer, Director
Company
Tequila 512
Skills
Design
Media
Brand Guidelines, Packaging
Project Industries
Wine/Spirits
Tequila 512
Tequila 512
Tequila 512
Tequila 512
Tequila 512
Tequila 512
Tequila 512
Tequila 512
Tequila 512
Tequila 512
Tequila 512
Tequila 512