High Museum of Art

When the High Museum of Art in Atlanta found out one of the most famous faces in painting, Vermeer's Girl with a Pearl Earring, would be hanging in their gallery, they asked us to help extend the reach of the exhibition, inside and outside the Museum.

We developed an integrated outbound communications strategy for this campaign, focusing on email marketing and social media as a way to drive more visitors to the Museum, enrich the experience in-Museum experience, and bring the exhibition beyond the walls of the High. The campaign centered on Vermeer's Girl, asking fans to imagine what she was thinking in six words. We also gave fans a way to put themselves inside the painting, and provided visitor guides that explained other pieces in the exhibition. The campaign generated thousands of responses, as well as increased ticket sales.