Team USA | Women's World Cup

Team USA is always looking for ways to connect with fans outside the boom and bust cycle of the Olympic Games, and to drive their core business objectives: efficiently growing their digital audience and driving TeamUSAShop.com sales.

We saw the Women's World Cup as a perfect moment to capture fan interest and built a digital campaign that highlighted the strength of our female athletes and that gave fans multiple ways to show off their enthusiasm.

This beautifully designed campaign across paid media, social media and email drove the most cost-effective acquisition campaign for Team USA to do-date, and increased engagement by 152% over the Men's World Cup campaign. Plus, the women of U.S. Soccer added a third World Cup win to their resume.