Graham Windham

Much to their surprise, Graham Windham (a 210-year-old child services agency) recently found itself in the middle of the biggest cultural phenomenons of the time: "Hamilton". Alexander Hamilton's wife Eliza founded Graham Windham in memory of her husband. When Lin-Manuel Miranda wrote the orphanage into his musical, he had no idea the organization was still around today.

Graham Windham was receiving more attention than ever, and needed help turning it into result for the organization. With a social and email campaign around the Grammy Awards, plus a contest to win 2 tickets to the show, we helped fans discover this organization and encouraged them to become a part of Eliza's legacy.

In just a few months, we were able to double the size of their digital community, and tripled their size of their small-dollar donor base.