The California Hospital Association came to us to asking for help to create a grassroots community of Californians dedicated to protecting quality health care and ready to act in defense of quality care.
After first naming, branding, and building the community, we build a content program to bring the organization’s issues to life. Over the last three years, the website has hosted powerful stories that paint the picture of health care in California, like that of a teen recovering from mental health challenges, a man discovering the powerful cycle of organ donation, and explaining the importance of Medi-Cal for California’s health care landscape.