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Imagine that: changing how we all see America's energy products

The next edition in this multi-year, massively multi-channel, narrative-changing project (kicked metric-ass in year 1), supports a consortium of energy and energy products companies who decided to tackle all the negative perceptions about their category. Includes creative for 20-separate publishers, mobile-first, a first-of-it's kind use of AI for a public affairs campaign of this sort, and all sorts of other integrated digital goodies. For fun: TrendHunter says "Redirecting Negative Narratives" is the #4 (out of 20) trend of 2019.

Project Roles
Creative Director, Director, Writer
Company
Brainchild Creative
Skills
Art Direction, Cat Herding, Children, Cinematography, Commercial, SOWs, TV, Unity, Wrangling - Creatives
Media
Advertising, Brand Films, Brand Guidelines, Branded Content, Commercials - Radio, Commercials - Video, Manifestos, Taglines, Treatments, Websites
Project Industries
Advertising, Media
Imagine that: changing how we all see America's energy products