MAKERBOT PRODUCT LAUNCH
Lead copywriter on multi-channel product launch for MakerBot's new line of 3D printers. Collaborated with strategy team on messaging and voice guidelines. Developed manifesto and wrote taglines, headlines and body copy.
- Project Roles
- Conceptual, Copywriting, Digital, Editing, Print, Strategy
- Advertising, Brand Guidelines, Websites
- Project Industries
- Advertising, Technology, Media