As Elegant Solutions continued to evolve as a service agency, we found that our development team’s strongest suit was in Ruby on Rails (RoR) development. In order to maximize our returns on this aspect of our operations, we decided to spin out a separate identity as a RoR exclusive development shop called 42Gems. Attracting customers to our service required us to create a professional landing page that was professional and indicative of our design style. The landing page had to both inform and interest potential clients, and lead users logically to a call to action (contacting us). Within the 42Gems hierarchy, I served as the project manager and account manager, leading the design and user experience strategy for the landing page. I also managed and informed the development of the branding guide and marketing efforts.
- Project Roles
- Creative Director, Designer, UX/IA Designer
- Adobe Illustrator, Adobe Photoshop, Design, Sketch, User Behavior Research