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HP - Global printer videos

HP asked my team to transform their global video approach for printers, from simply showcasing technology, to also emotionally connecting with each audience's lifestyle and needs. And to do it in half the time. Without sacrificing features and while seamlessly keeping within the HP brand, we crafted unique themes for multiple product lines that more deeply resonate with their buyers and videos that are vastly more engaging.

Project Roles
Art Director, Creative Director, Writer
Company
HP
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Broadcast, CGI, Commercial, Conceptual, Copywriting, Creative Direction, Design, Experiential, Integrated, Lifestyle, Live Action, Location, Management of Teams 1-10, Motion, Multi-cultural, Music, Post-Production, Retail, Scripting, Storyboarding, Strategy, Technology, TV
Media
3D Animations, Advertising, Brand Films, Commercials - Broadcast, Commercials - Video, Motion Graphics
Project Industries
Advertising, Hardware, International, Lifestyle, Retail, Technology
HP - Global printer videos