HP - Global printer videos
HP asked my team to transform their global video approach for printers, from simply showcasing technology, to also emotionally connecting with each audience's lifestyle and needs. And to do it in half the time. Without sacrificing features and while seamlessly keeping within the HP brand, we crafted unique themes for multiple product lines that more deeply resonate with their buyers and videos that are vastly more engaging.
- Project Roles
- Art Director, Creative Director, Writer
- Adobe Illustrator, Adobe Photoshop, Art Direction, Broadcast, CGI, Commercial, Conceptual, Copywriting, Creative Direction, Design, Experiential, Integrated, Lifestyle, Live Action, Location, Management of Teams 1-10, Motion, Multi-cultural, Music, Post-Production, Retail, Scripting, Storyboarding, Strategy, Technology, TV
- 3D Animations, Advertising, Brand Films, Commercials - Broadcast, Commercials - Video, Motion Graphics
- Project Industries
- Advertising, Hardware, International, Lifestyle, Retail, Technology