Google's Advanced Protection Program
In the wake of high-profile Internet security alerts and hacks across sectors, from government to finance to email, Google wanted to launch a program for people who needed heightened security for their accounts.
I was the Senior Copywriter on the project, working closely Google Brand Studio and the UX and design teams to create the right language and interplay of images, information flow, and words.
Fun fact: I coined the tagline . . . after a hundred tries :)
- Project Roles
- Copywriting, Brand Strategy, Content
- Branded Content, Products - Digital, Websites
- Project Industries
- Software, Technology, Media