Happy Bunny - The Body Shop

This project is an oldie but a goodie. It was one of those briefs that was "a quick ask", and wasn't going to be a huge thing. Those are my favorite kinds of briefs, because as a creative, it means there are less approval hoops to jump through, and you can have more fun. We put a spin on what was supposed to be a straightforward announcement, and when we provided our creative to our retail teams across Europe, they really ran with it, creating double-decker buses, Harlem Shake videos, and even cakes.