XBOX Forza Motorsport 5 Game Launch

To launch Forza Motorsport 5, we attached a Phantom Flex to a McLaren 12C driving at 120 mph around the track. The camera captured 680 individual frames of new, unreleased Forza Motorsport 5 gameplay. When the exact speed was hit by professional driver Tanner Faust, the frames animated like a gigantic, life-sized zoetrope bringing to life the world of Forza Motorsport 5. The entire effect of Forza Filmspeed was captured in-camera.